WEB STATISTICS
2004: for the first time Internetbookings surpase GDS bookings according to Max Starkov, chief e-business strategist for Hospitality eBusiness Strategies
Trend: Progressivly Growing:
What is your IT or Sales Department doing to proactively turn visitors into bookers?
Do you know who are your website visitors?
Do you know how the visitors reached your website and which pages they were interested in?
Do you know how long your website visitors remained at your websites
Do you know from which countries are your website visitors?
If you don’t know you are missing opportunities to
- enhance your website
- enhance traffic to your website
- enhance your search engine strategy
- increase direct bookings on your website and
ultimatelly increase your profitability.
It is very simple to carry out these controls. However it is of utmost importance to check and control on a regular basis and to analyse the results.
Most of the hosting companies provide basic reporting and for a small fee of about USD 10 – USD 40 per month all the above and even more details can be captured for all the traffic to your website.
We have been advising a number of local and international players on the their website strategy and the results have been phenomenal. For example a 4 star hotel in Istanbul has seen its direct bookings through their own website increasing by 400%.
The views to our own www.servusinternational.com Website in 2004 has increased by 18,7% compared with 2003 which had seen an increase of 215% compared with 2002
This graph shows the countries from which our Website was visited on January 17 th, 2005
Within the same graph a more detailed analyses indicating the city of the visitor and the ISP address (which indicates either the company name of the visitor or the provider) is available for view.
It is important that we start managing our web to the new realities, to take advantage of all the opportunities and alleviate the threats before the competition does.
For further information please contact us at info@servushotel.com and +90 212 229 71 51